https://www.aboutchristhomas.com/work daily 1.0 2024-04-04 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564968442776-E2KMB06X42EW8JBUDRHP/tumblr_m41swcyZlM1qkzl6po1_500.gif More About Chris https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1680631540254-24IYOZD6PHNU82VAU04L/IMB_zPrIyp.GIF More About Chris https://www.aboutchristhomas.com/new-gallery daily 0.75 2020-03-06 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564967609089-0WI9N5I7KTB4AE82KSY1/IMG_2862.jpg Sound of the City: The Experience - Sounds of the City | The Experience After three successful episodic Sounds of the City releases, we were tasked with creating an experiential iteration of the series at NBA All-Star Weekend 2019. We brought the experience to life at Kenny “The Jet” Smith’s party at the NASCAR Museum, where we introduced the SOTC Booth – an audiovisual experience that incorporated JBL product testing, our three anthem tracks, and an interactive light show (recreating the colored lighting and vibe from the ending reveal of each film). Furthering the storytelling of our multi-faceted story across both artist and athletes, a full breakdown of each of the episode’s stars and layers were unfolded across the space, with specially crafted giveaways for who attended the event. MEDIA: Experiential ROLE: Copywriter AGENCY: Translation https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564967609089-0WI9N5I7KTB4AE82KSY1/IMG_2862.jpg Sound of the City: The Experience - Sounds of the City | The Experience After three successful episodic Sounds of the City releases, we were tasked with creating an experiential iteration of the series at NBA All-Star Weekend 2019. We brought the experience to life at Kenny “The Jet” Smith’s party at the NASCAR Museum, where we introduced the SOTC Booth – an audiovisual experience that incorporated JBL product testing, our three anthem tracks, and an interactive light show (recreating the colored lighting and vibe from the ending reveal of each film). Furthering the storytelling of our multi-faceted story across both artist and athletes, a full breakdown of each of the episode’s stars and layers were unfolded across the space, with specially crafted giveaways for who attended the event. MEDIA: Experiential ROLE: Copywriter AGENCY: Translation https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564968820389-DKT9AL4GEB6MOYZNUNDK/IMG_2815.jpg Sound of the City: The Experience https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564968840598-6N1JTK6NG18XBP8KFLZU/IMG_2825.jpg Sound of the City: The Experience https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564968855865-0LIUOAKFVGTB1426AATN/IMG_2837%2Bcopy.jpg Sound of the City: The Experience https://www.aboutchristhomas.com/sotc-giannis daily 0.75 2020-03-03 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565026114991-SFGN6G6ID047TSFWISNU/ERA_JBL_KEMBA_6171.jpg Sounds of the City: Episode 1 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564964865557-D41L0U2XNK2HLPBX435R/image-asset.jpeg Sounds of the City: Episode 1 - JBL | Sounds of the City Episode 1 | Giannis Antetokounmpo The inaugural episode of Sounds of the City explores Milwaukee, Wisc., through the eyes of Bucks superstar Giannis Antetokounmpo ahead of his jaw-dropping 2018-2019 MVP season. DJ Tunez helps drive the conversation by finding common ground in he and Giannis’ rich Nigerian heritage, while also digging in the NBA star’s upbringing in Greece. Throughout their meeting, we get to see the ins and outs of Milwaukee, with Tunez conjuring up a track that blends the melting pot of cultures that inspire Giannis on the court. This makes for an epic crescendo moment in an unlikely venue. MEDIA: Content ROLE: Copywriter AGENCY: Translation https://www.aboutchristhomas.com/kemba-walker daily 0.75 2020-03-03 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564965034029-P7PRKLJ7Z4E8ETYSW3OH/image-asset.jpeg Sounds of the City: Episode 3 - JBL | Sounds Of The City Episode 3 | Kemba Walker Few sports stars mirror the laid back atmosphere of the city they play for like former Charlotte Hornets point guard Kemba Walker – the point of interest in Sounds of the City episode 3. This episode introduces an evolution in our SOTC storytelling formula, as we enlisted performing artist Rapsody to pen some lyrics inspired by Kemba’s eight years of play in Charlotte. The incomparable 9th Wonder provides the production inspired by Charlotte’s Jazz history and the improvisation that makes the genre unpredictable – quite similarly to Kemba’s game on the court. MEDIA: Content ROLE: Copywriter AGENCY: Translation https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564965034029-P7PRKLJ7Z4E8ETYSW3OH/image-asset.jpeg Sounds of the City: Episode 3 - JBL | Sounds Of The City Episode 3 | Kemba Walker Few sports stars mirror the laid back atmosphere of the city they play for like former Charlotte Hornets point guard Kemba Walker – the point of interest in Sounds of the City episode 3. This episode introduces an evolution in our SOTC storytelling formula, as we enlisted performing artist Rapsody to pen some lyrics inspired by Kemba’s eight years of play in Charlotte. The incomparable 9th Wonder provides the production inspired by Charlotte’s Jazz history and the improvisation that makes the genre unpredictable – quite similarly to Kemba’s game on the court. MEDIA: Content ROLE: Copywriter AGENCY: Translation https://www.aboutchristhomas.com/sotc-andre-drummond daily 0.75 2020-03-03 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564964943202-QLI96U4JH6DVG55FYF5G/image-asset.jpeg Sounds of the City: Episode 2 - JBL | Sounds of the City Episode 2 | Andre Drummond Any mention of Detroit brings Motown and soul music to mind. We lean on this sound heavily in Episode 2, which brings together Piston’s center Andre Drummond and Grammy nominated producer Key Wane to explore what makes the city special. Both Drummond and Key Wane are masterful at giving classic approaches to their crafted a new school twist. As the two discuss what gives Detroit its heartbeat and soul, we slowly start to see the tapestry of the anthem track come together. MEDIA: Content ROLE: Copywriter AGENCY: Translation https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564964943202-QLI96U4JH6DVG55FYF5G/image-asset.jpeg Sounds of the City: Episode 2 - JBL | Sounds of the City Episode 2 | Andre Drummond Any mention of Detroit brings Motown and soul music to mind. We lean on this sound heavily in Episode 2, which brings together Piston’s center Andre Drummond and Grammy nominated producer Key Wane to explore what makes the city special. Both Drummond and Key Wane are masterful at giving classic approaches to their crafted a new school twist. As the two discuss what gives Detroit its heartbeat and soul, we slowly start to see the tapestry of the anthem track come together. MEDIA: Content ROLE: Copywriter AGENCY: Translation https://www.aboutchristhomas.com/sotc-jerome-boateng daily 0.75 2020-03-03 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564965148779-0T9IA57NW08S4PKJQSPI/image-asset.jpeg Sounds of the City: Episode 4 - JBL | Sounds of the City Episode 4 | Jérôme Boateng Sounds of the City goes INTERNATIONAL! Episode 4 shows the versatility of the film series, as we visited Berlin, Germany. We connected with local darling and World Cup winner, Jérôme Boateng to discuss what makes his hometown such so culturally rich. Rising German rapper Eunique provides a jolt of energy that provides a great juxtaposition for Boateng’s smooth demeanor on screen. The end result of their conversation is a track the channels the spirit of Berlin. MEDIA: Content ROLE: Copywriter AGENCY: Translation https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1564965148779-0T9IA57NW08S4PKJQSPI/image-asset.jpeg Sounds of the City: Episode 4 - JBL | Sounds of the City Episode 4 | Jérôme Boateng Sounds of the City goes INTERNATIONAL! Episode 4 shows the versatility of the film series, as we visited Berlin, Germany. We connected with local darling and World Cup winner, Jérôme Boateng to discuss what makes his hometown such so culturally rich. Rising German rapper Eunique provides a jolt of energy that provides a great juxtaposition for Boateng’s smooth demeanor on screen. The end result of their conversation is a track the channels the spirit of Berlin. MEDIA: Content ROLE: Copywriter AGENCY: Translation https://www.aboutchristhomas.com/experiences daily 0.75 2021-09-08 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565049825839-7MGKCA47ZUWR9DJ7N826/air-jordan-3-grateful-dj-khaled-02.jpg DJ Khaled - DJ Khaled Invades Stadium Goods Stadium Goods invited DJ Khaled to the 47 Howard Street location at the peak of his powers. When his “cloth talk” was at its purest. Khaled had just unveiled his extremely rare Air Jordan 3 “Grateful,” and he hand plenty to discuss about the shoe and his relationship with Jordan Brand. https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565049825839-7MGKCA47ZUWR9DJ7N826/air-jordan-3-grateful-dj-khaled-02.jpg DJ Khaled - DJ Khaled Invades Stadium Goods Stadium Goods invited DJ Khaled to the 47 Howard Street location at the peak of his powers. When his “cloth talk” was at its purest. Khaled had just unveiled his extremely rare Air Jordan 3 “Grateful,” and he hand plenty to discuss about the shoe and his relationship with Jordan Brand. https://static1.squarespace.com/static/5d447d630086310001897ffa/5d48bee7bf13a80001b784b8/5d4861435c62cf00016407f0/1565049049167/ DJ Khaled - DJ Khaled Gives Detailed Look At "Grateful" Air Jordan 3 When “Cloth Talk” was at its peak, DJ Khaled visited Stadium Goods to discuss his extremely rare Air Jordan 3 “Grateful.” Catch some colorful commentary from Khaled. https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565049498188-0E49IUVFMOEP12ZF8BQZ/image-asset.jpeg DJ Khaled https://www.aboutchristhomas.com/chotto-motto-1 daily 0.75 2019-08-06 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565024129610-2OI0GI02BSOLLTXMOF4O/air-jordan-ftlotg.jpg Editorials - Sneakers Birthed By Michael Jordan's "Love Of The Game" Air Jordan retros have can be found in numerous colorways, styles, and iteration. But these shoes were inspired by His Airness’ love for the game. https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565024129610-2OI0GI02BSOLLTXMOF4O/air-jordan-ftlotg.jpg Editorials - Sneakers Birthed By Michael Jordan's "Love Of The Game" Air Jordan retros have can be found in numerous colorways, styles, and iteration. But these shoes were inspired by His Airness’ love for the game. https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565024436034-2GJZF9OM3LP5O57NKSU4/Nike-Air-More-Uptempo-Suptempo.jpg Editorials - The Curious Case Of The Air More Uptempo's Rise In retrospect, this piece breaks down the perfect storm of how trends in fashion and sneaker culture can reshape how consumers seek and appreciate a shoe. https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565024977690-7VGHGILDDXJ83ONKBR23/SG-Mechanical-2017-2.png Editorials - Brands Bridge Gap Between Sneaker Style & Technology Storytelling on shoes is in more than stylistic designs. The shoes on this list explore technical innovations that changed sneaker culture forever. https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565023884399-IHVG7M794NX38O0FKXRM/SG-Skate-Day-1.jpg Editorials - Nike's Dunk SB Bridges Cultural Gaps Here’s a deep dive into the stories and designs that inspired iconic Nike Dunk SB designs, and how they helped the Skateboarding division of the Swoosh brand to permeate culture as a whole. https://www.aboutchristhomas.com/kawhi-it daily 0.75 2024-06-26 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583256957228-28KFGAPY49K1NZZNPL5D/ESIb4aqUcAAEvmK.jpeg Kawhi-It - The Spark Kawhi Leonard’s actions speak louder than he ever has. So it only made sense for the Los Angeles Clippers to welcome him to the organization with a campaign that spoke volumes about his character. Enter #KawhiIt, inspired by Kawhi’s dedication to action in his family and community. The campaign launched on February 28, 2020, during a home game at STAPLES Center, where over 18,000 backpacks containing a letter from Kawhi were given to fans. The letter challenged fans to use the backpack to pay it forward and help someone in need. The resounding message in the end was simple: “Go be great.” MEDIA: Campaign / Experiential ROLE: Copywriter AGENCY: Translation https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583256957228-28KFGAPY49K1NZZNPL5D/ESIb4aqUcAAEvmK.jpeg Kawhi-It - The Spark Kawhi Leonard’s actions speak louder than he ever has. So it only made sense for the Los Angeles Clippers to welcome him to the organization with a campaign that spoke volumes about his character. Enter #KawhiIt, inspired by Kawhi’s dedication to action in his family and community. The campaign launched on February 28, 2020, during a home game at STAPLES Center, where over 18,000 backpacks containing a letter from Kawhi were given to fans. The letter challenged fans to use the backpack to pay it forward and help someone in need. The resounding message in the end was simple: “Go be great.” MEDIA: Campaign / Experiential ROLE: Copywriter AGENCY: Translation https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583260734614-0GQHNPOI5AOS6I98KJM0/ESIb4aRUwAAZX29.jpeg Kawhi-It https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1582994670541-KAH93E1PVLF42Z69GGQ6/87861832_112208013713964_8601524086189526958_n.jpg Kawhi-It https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583256916583-UMAN7ORF88HSKRN32V9V/ER54d9qU0AAnffF.jpeg Kawhi-It https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583260770800-BUSNRXTNJM5SIUAHU1V5/ER6Vbn9U8AAoK4L.jpeg Kawhi-It https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1582994684046-9ZFWA16OO4NKS97RAROC/87616757_2483522355196914_6120794838382463109_n.jpg Kawhi-It https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1582994683784-BMOSKPSC1OM8S0X3BXOW/88862627_879802152491198_4829506788728632237_n.jpg Kawhi-It https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1582994683742-Y6MWDE3QYCIS27UKU35A/88136894_480929509252755_1422053173885635878_n.jpg Kawhi-It https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583530292024-LKAEIE2ZCR5MZ0Y4VCNC/87523325_148163113324929_3539419272761887946_n.jpg Kawhi-It https://www.aboutchristhomas.com/press daily 0.75 2020-03-12 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583707915354-QY4NVIJ1LTI6QHDTYK47/image-asset.jpeg Press - Kawhi is giving backpacks to fans so they can fill them up and pay them forward | The Jump https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583707915354-QY4NVIJ1LTI6QHDTYK47/image-asset.jpeg Press - Kawhi is giving backpacks to fans so they can fill them up and pay them forward | The Jump https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583531605686-R14G5TMCG7YCNYUHAMWY/image-asset.jpeg Press - Kawhi Leonard Gives Out 20K Backpacks For Fans To #KawhiIt https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583531739268-OGN2KSNHGWMQ9ZVGCTA2/image-asset.jpeg Press - Kawhi is giving backpacks to fans so they can fill them up and pay them forward | The Jump https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583530405490-PGBYHYKIHWFC6BZWA2OQ/ER4-FXRWoAEJ12I.jpeg Press https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583530417937-O0ZM0YBTDZW81FSACX09/ER4-KCoWAAUn2_e.jpeg Press https://www.aboutchristhomas.com/jbl-khalid daily 0.75 2023-01-29 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583896256687-G7DV933HWY59Z9RHQP5S/image-asset.octet-stream Khalid: Sound is Home https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583896256701-UIQ0SEXE63VAPRYKHKGP/image-asset.jpeg Khalid: Sound is Home - JBL | Sound is Home with Khalid Before the world know Khalid the singer-songwriter, he was Khalid Robinson, a military brat whose family constantly relocated. In collaboration with JBL, we told a story of how the lack of a consistent physical place to call home manifested into music and sound feeling like Khalid’s safe space. In this film, the singer is still on the go. But now he’s forever grounded by the sounds and songs that feel like home. MEDIA: Content ROLE: Copywriter AGENCY: Translation LLC https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583896256687-G7DV933HWY59Z9RHQP5S/image-asset.octet-stream Khalid: Sound is Home https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1583896339455-LKIWICKHNTFZRBRB9A2Q/image-asset.jpeg Khalid: Sound is Home - JBL | Khalid: A Letter to My Fans As a bonus, we were able to transform a one-on-one interview with Khalid into an inspiring love letter to his sounds. We played the audio for fans throughout Denver, before surprising them with an once in a lifetime experience. https://www.aboutchristhomas.com/built-by-the-game daily 0.75 2023-01-29 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600883097968-JDXZQKQ43RRFT5DW2G2H/image-asset.jpeg Built By The Game - BBTG: Built By Obsession After a grueling pitch, Laundry Service reclaimed the House of Hoops account with a campaign affectionately titled, Built By The Game. The line represents HOH as a brand – the only retailer created specifically be a haven for the basketball obsessed. We launched with a series of micro films , each anchored by a different Built By ____ line. The visual above is Built By Obsession, a story of a kid whose world revolves around the game 24/7. MEDIA: Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600879749147-QDXSUO3YEUN97RI0IJ84/image-asset.jpeg Built By The Game - BBTG: Built By Obsession https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600883097968-JDXZQKQ43RRFT5DW2G2H/image-asset.jpeg Built By The Game - BBTG: Built By Obsession After a grueling pitch, Laundry Service reclaimed the House of Hoops account with a campaign affectionately titled, Built By The Game. The line represents HOH as a brand – the only retailer created specifically be a haven for the basketball obsessed. We launched with a series of micro films , each anchored by a different Built By ____ line. The visual above is Built By Obsession, a story of a kid whose world revolves around the game 24/7. MEDIA: Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600879749133-OWUSZRWX3JPKVH4Q7UE8/image-asset.octet-stream Built By The Game https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600883180191-6OSBZNW4I2MBQ3J6F2P7/image-asset.jpeg Built By The Game - BBTG: Built By Heat Built By Heat is a visual love letter dedicated to any kid with a love for sneakers. Even when mom doesn’t approve. https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600882980464-I19JI4OO7XBHY4Z93ZIK/image-asset.jpeg Built By The Game - BBTG: Built By Dreams Built By Dreams is less about hoop dreams and more about the grind it takes to reach the next level. https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600883230815-MSDHUYM42CPJY88XFB1R/image-asset.jpeg Built By The Game - BBTG: Built By Respect Built By Respect is a homage to the GOAT, Michael Jordan. Here, we see what it means for a young hooper to run with the bulls. https://www.aboutchristhomas.com/legends-of-the-game daily 0.75 2023-01-29 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600886065409-XM0LDGF75D31XTEWTC7A/image-asset.jpeg Legends of the Game Launch - Legends of the Game: Launch The Nike x Foot Locker client challenged us to create a wrapper that spoke to why the Air Jordan 1, Air Force 1, Blazer, and Foamposite are so iconic. Piece of cake, right? Well, little did we realize that a pitch won just before COVID forced us all into quarantine would present a range of production challenges. So we zigged, zagged, and relied on of knowledge of sneaker culture to create Legends of the Game – a scalable campaign mechanic anchored by animated films and promo assets w/ pithy headlines. MEDIA: Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600886065409-XM0LDGF75D31XTEWTC7A/image-asset.jpeg Legends of the Game Launch - Legends of the Game: Launch The Nike x Foot Locker client challenged us to create a wrapper that spoke to why the Air Jordan 1, Air Force 1, Blazer, and Foamposite are so iconic. Piece of cake, right? Well, little did we realize that a pitch won just before COVID forced us all into quarantine would present a range of production challenges. So we zigged, zagged, and relied on of knowledge of sneaker culture to create Legends of the Game – a scalable campaign mechanic anchored by animated films and promo assets w/ pithy headlines. MEDIA: Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600886065393-9PNRDKXHBBZ5DQ5HOT3F/image-asset.octet-stream Legends of the Game Launch https://static1.squarespace.com/static/5d447d630086310001897ffa/5f32fdba5fe35c120a5401fa/60fad7ad0f30cd0c7beb3493/1633569454984/ Legends of the Game Launch - Legends of the Game - Nike Blazer https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1633567000544-X0ZAUCCHC4TESVW10YTB/107872026_1613848815440274_5733970338402499073_n.jpg Legends of the Game Launch https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1633567395022-1OO07H7LHTDIV37FBRTG/BlazerMidSuedeRW_4x5.png Legends of the Game Launch https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1633566987727-8XB7JV6NY31U3V9D9W8A/116641984_183014183211034_6487027675419826527_n.jpg Legends of the Game Launch https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1633567012806-JB00UJPKJR8ZZKZFZBZP/117623681_153684633014973_6771435371983578561_n.jpg Legends of the Game Launch https://www.aboutchristhomas.com/thank-you-basketball daily 0.75 2023-01-29 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600883335909-TCZ7K25S03PA9GTDI0E5/image-asset.jpeg Thank You Basketball - Thank You Basketball COVID-19 abruptly cancelled the 2019-2020 NBA season. We were on lockdown, so gyms were closed and rims were taken down in the parks to encourage safe, social distancing. The world as we knew it ceased to exist. So when news broke that the NBA created the bubble, just as rims in local NYC parks returned, I penned a love letter to the game we’d never thought we’d lose. That love letter is titled Thank You Basketball. MEDIA: Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600883335909-TCZ7K25S03PA9GTDI0E5/image-asset.jpeg Thank You Basketball - Thank You Basketball COVID-19 abruptly cancelled the 2019-2020 NBA season. We were on lockdown, so gyms were closed and rims were taken down in the parks to encourage safe, social distancing. The world as we knew it ceased to exist. So when news broke that the NBA created the bubble, just as rims in local NYC parks returned, I penned a love letter to the game we’d never thought we’d lose. That love letter is titled Thank You Basketball. MEDIA: Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1600883335887-7PA9GL3KF33HK46WSXYA/image-asset.octet-stream Thank You Basketball https://www.aboutchristhomas.com/kybrid-pack daily 0.75 2023-01-29 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1601346847051-1FUV8VDD7UGQVU8807VI/image-asset.jpeg Kybrid Pack - Kybrid Launch - Kyrie Portrait Inspired by Kyrie Irving’s experience with the 2016 U.S. Olympic team, the Nike Kybrid Pack included a Kybrid S2, Air More Uptempo, Air Force 1, and Blazer. The launch video is a short articulation of the point god’s hero story. The product content communicates why the kicks are significant in culture. All stories are told through the Built By The Game lens. MEDIA: Social Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1601346847051-1FUV8VDD7UGQVU8807VI/image-asset.jpeg Kybrid Pack - Kybrid Launch - Kyrie Portrait Inspired by Kyrie Irving’s experience with the 2016 U.S. Olympic team, the Nike Kybrid Pack included a Kybrid S2, Air More Uptempo, Air Force 1, and Blazer. The launch video is a short articulation of the point god’s hero story. The product content communicates why the kicks are significant in culture. All stories are told through the Built By The Game lens. MEDIA: Social Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1601346847036-RCKCWD7NLUI5DG5OH4ZO/image-asset.octet-stream Kybrid Pack https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1601346903651-3ABL9PUCLFVIHV1UMNO5/image-asset.jpeg Kybrid Pack - Kybrid Launch - Kybrid Story https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1601346941254-VNINY36L8ANMSH5S5MEP/image-asset.jpeg Kybrid Pack - Kybrid Launch - Uptempo Story https://www.aboutchristhomas.com/new-gallery-1 daily 0.75 2021-09-08 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1615398992412-59WGCOX8B9C10K7DI09B/In-Feed+carousel3.jpg Hennessy Hometown Hennessy Hometown spotlighted local multicultural creatives who use their skills to contribute to their communities. Our goal was to capture artists, musicians, photographers, etc., in their purest essence, so we put the creative output in their hands. The brief was simple: create content who represents who you are artistically. MEDIA: Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1615398992412-59WGCOX8B9C10K7DI09B/In-Feed+carousel3.jpg Hennessy Hometown Hennessy Hometown spotlighted local multicultural creatives who use their skills to contribute to their communities. Our goal was to capture artists, musicians, photographers, etc., in their purest essence, so we put the creative output in their hands. The brief was simple: create content who represents who you are artistically. MEDIA: Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1615236920079-487G5UOCYP90D6SYR376/image-asset.jpeg Hennessy Hometown - #HennessyHometown: Joseph Solomon MEDIA: Content ROLE: Copywriter AGENCY: Laundry Service https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1615236920060-6FU8V9X12GYPASIQMS1D/image-asset.octet-stream Hennessy Hometown https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1615398956828-1GJ5KN96CRFF69C1L2F1/Post+1.1.jpg Hennessy Hometown #HennessyHometown: Mark C. https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1615398992336-2NLCO3OJ8R9UP7TPIQRY/In-Feed+carousel2.jpg Hennessy Hometown https://www.aboutchristhomas.com/lotg-blazer daily 0.75 2023-01-29 https://static1.squarespace.com/static/5d447d630086310001897ffa/t/63d6bce92e9dc54fe7a48698/1675017449946/ LOTG - Blazer - Legends of the Game - Nike Blazer After launching the Legends of the Game campaign, we got a shot at creating a second film that illuminated a forefather of legendary hoop sneakers, the Nike Blazer. Like an OG, the silhouette has evolved through every step it’s taken in culture. MEDIA: Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://static1.squarespace.com/static/5d447d630086310001897ffa/615e4b0f39d11c5c0a8dfece/615e4b55634e8243e23d5e6b/1675017449946/ LOTG - Blazer - Legends of the Game - Nike Blazer After launching the Legends of the Game campaign, we got a shot at creating a second film that illuminated a forefather of legendary hoop sneakers, the Nike Blazer. Like an OG, the silhouette has evolved through every step it’s taken in culture. MEDIA: Content ROLE: Sr. Copywriter AGENCY: Laundry Service https://www.aboutchristhomas.com/hennessy-x-nba-2223 daily 0.75 2023-01-30 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1675015563208-T5QRXNKE2KLD4FJD7ZW1/image-asset.jpeg Hennessy x NBA '22-23 - Hennessy x NBA "Unshattered" TVC :30 For the third year of their NBA partnership, Hennessy expressed interest in exploring new ways to show how the game and culture are connected. We responded by telling a story that redefines what it means to have court vision. Partnering with artist Victor Solomon, we explore how any moment on the court can spark inspiration to create art that’s inspired by the game. The soundtrack is an orchestral take on Nas’ “The World is Yours,” and a reminder of how court vision of all varieties push the game of basketball forward. MEDIA: TVC ROLE: Sr. Copywriter AGENCY: Droga 5 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1675015563208-T5QRXNKE2KLD4FJD7ZW1/image-asset.jpeg Hennessy x NBA '22-23 - Hennessy x NBA "Unshattered" TVC :30 For the third year of their NBA partnership, Hennessy expressed interest in exploring new ways to show how the game and culture are connected. We responded by telling a story that redefines what it means to have court vision. Partnering with artist Victor Solomon, we explore how any moment on the court can spark inspiration to create art that’s inspired by the game. The soundtrack is an orchestral take on Nas’ “The World is Yours,” and a reminder of how court vision of all varieties push the game of basketball forward. MEDIA: TVC ROLE: Sr. Copywriter AGENCY: Droga 5 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1675015563187-1YY95CZ6AXUV7RL6I8K9/image-asset.octet-stream Hennessy x NBA '22-23 https://www.aboutchristhomas.com/50forever-generational-queens daily 0.75 2023-04-04 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1680628713008-U8GUV4IE33BL5EXVW9U9/image-asset.jpeg 50&Forever - Amazon Music: 'Generational Queens' (Clean Version) When Amazon Music asked us to crack a brief for Hip-Hop’s 50th anniversary, we decided to center the work around the people who’ve championed culture for all these years – the fans. The result is 50&Forever, which is less of a campaign, but more so a celebration of a genre that’s influenced the world. We launched with “Generational Queens,” a film directed by Fenn O’Meally that explores how two sisters discover Queen Latifah’s “U.N.I.T.Y.” and in turn some things they never knew about mom. Media: OLV Role: Sr. Copywriter Agency: Droga5 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1680628713008-U8GUV4IE33BL5EXVW9U9/image-asset.jpeg 50&Forever - Amazon Music: 'Generational Queens' (Clean Version) When Amazon Music asked us to crack a brief for Hip-Hop’s 50th anniversary, we decided to center the work around the people who’ve championed culture for all these years – the fans. The result is 50&Forever, which is less of a campaign, but more so a celebration of a genre that’s influenced the world. We launched with “Generational Queens,” a film directed by Fenn O’Meally that explores how two sisters discover Queen Latifah’s “U.N.I.T.Y.” and in turn some things they never knew about mom. Media: OLV Role: Sr. Copywriter Agency: Droga5 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1680628712986-C8NBPIUCX6PIFTQB4CVB/image-asset.octet-stream 50&Forever https://www.aboutchristhomas.com/adcolor-2023 daily 0.75 2024-06-26 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1700009569987-EMV4NGWEI0MYIGJ1LTZV/398991682_18396738826045106_4921050352023364359_n.jpg ADCOLOR: Workplace-isms Sometimes serendipity leads to very fly ideas. One day while working remotely in Mexico City, I was asked to fill in for a fellow copywriter who was on PTO. The project was ADCOLOR 2023. The idea evolved into a pretty epic way to kickoff the creative conference. ‘Workplace-isms’ is a game show that explores the different biases marginalized communities experience throughout their careers. And it came to life in front of a live audience after the opening address at the conference. The game show was an interactive experience, complete with theme music. By simply scanning a QR code, our audience answered questions prompted by enigmatic host Dana Blair, who also gave them a list of approaches for how to speak against each -ism in a work setting. Sexism, ageism, microaggressions, and trans rights were among a list of discussed topics. Each question gave greater context to the state of DE&I, and the role we all play in creating safer working conditions for everyone. ‘Workplace-isms sparked conversations throughout audience around shared experiences, and exposed that we all have blindspots, things to learn, and our own biases to work through. Media: Experiential Role: Sr. Copywriter Agency: Droga5 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1700009569987-EMV4NGWEI0MYIGJ1LTZV/398991682_18396738826045106_4921050352023364359_n.jpg ADCOLOR: Workplace-isms Sometimes serendipity leads to very fly ideas. One day while working remotely in Mexico City, I was asked to fill in for a fellow copywriter who was on PTO. The project was ADCOLOR 2023. The idea evolved into a pretty epic way to kickoff the creative conference. ‘Workplace-isms’ is a game show that explores the different biases marginalized communities experience throughout their careers. And it came to life in front of a live audience after the opening address at the conference. The game show was an interactive experience, complete with theme music. By simply scanning a QR code, our audience answered questions prompted by enigmatic host Dana Blair, who also gave them a list of approaches for how to speak against each -ism in a work setting. Sexism, ageism, microaggressions, and trans rights were among a list of discussed topics. Each question gave greater context to the state of DE&I, and the role we all play in creating safer working conditions for everyone. ‘Workplace-isms sparked conversations throughout audience around shared experiences, and exposed that we all have blindspots, things to learn, and our own biases to work through. Media: Experiential Role: Sr. Copywriter Agency: Droga5 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1700148597955-8BSOQPRTN9D1J422MSQN/1700146824608.jpeg ADCOLOR: Workplace-isms https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1700148597958-J5OKY3ZKL1NFS61YW7XX/1700146825004.jpeg ADCOLOR: Workplace-isms https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1700148598582-1QB7WG5AGZ5S4NTRRJT5/1700146825096.jpeg ADCOLOR: Workplace-isms https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1700148598654-M3ZLSQ5WME7NH50VEE8H/1700146825786.jpeg ADCOLOR: Workplace-isms https://www.aboutchristhomas.com/chase-sapphire daily 0.75 2025-03-11 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1740095176117-0LCQRC1S4T892ARWCEYU/image-asset.jpeg Chase Sapphire x Yoon Ahn - 'Seoul is In the Details' by Chase Sapphire Reserve With Chase Sapphire Reserve, creatives have an opportunity to tell global stories. This time, with the help of renowned jewelry designer Yoon Ahn, we explored Seoul, South Korea. A journey to a city beloved for seamlessly blending tradition and innovation. We see it all come to life as Yoon guides her friends through winding backroads, restaurants, and speak easys. Media: TVC/OLV Role: Sr. Copywriter Agency: Droga5 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1740095176117-0LCQRC1S4T892ARWCEYU/image-asset.jpeg Chase Sapphire x Yoon Ahn - 'Seoul is In the Details' by Chase Sapphire Reserve With Chase Sapphire Reserve, creatives have an opportunity to tell global stories. This time, with the help of renowned jewelry designer Yoon Ahn, we explored Seoul, South Korea. A journey to a city beloved for seamlessly blending tradition and innovation. We see it all come to life as Yoon guides her friends through winding backroads, restaurants, and speak easys. Media: TVC/OLV Role: Sr. Copywriter Agency: Droga5 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1740095176102-LCMZ05RVLR18VKSEC315/image-asset.octet-stream Chase Sapphire x Yoon Ahn https://www.aboutchristhomas.com/black-dont-crack daily 0.75 2025-09-24 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1758735797373-F8FZH13Z1H1B8LKKEUUO/image-asset.jpeg Black Don't Crack - Seize The Awkward - Check In on Your Friends [Longform] https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1758735797373-F8FZH13Z1H1B8LKKEUUO/image-asset.jpeg Black Don't Crack - Seize The Awkward - Check In on Your Friends [Longform] https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1758735797175-YGTYYI5152UBZC18Y3EG/image-asset.octet-stream Black Don't Crack https://www.aboutchristhomas.com/brand-translation daily 0.75 2020-03-08 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565728872643-Z305OVPZ4JP8NFLPAF5Y/Screen+Shot+2019-08-12+at+11.30.31+AM.png Brand Translation https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565728900145-88NI0VZG1425XWBF7PGF/Screen+Shot+2019-08-12+at+12.15.08+PM.png Brand Translation https://www.aboutchristhomas.com/brn daily 0.75 2019-08-13 https://images.squarespace-cdn.com/content/v1/5d447d630086310001897ffa/1565637110667-QZCRE7U46BU84KJ2JPG9/Screen+Shot+2019-08-12+at+11.30.31+AM.png Brand Translation